top of page
NOUNOU Open-ended Play Object

NOUNOU Open-ended Play Object

At the studio, these are the design questions Lambwolf Collective had: how can one toy stay interesting for longer, or how can it be played differently every time? How can this object be a Haiwan thing, but also a human thing? How can its form challenge the Haiwan, but also our own creativity? NOUNOU is that answer.


NOUNOU is the puppies and kitties version of NOU. Designed by Lambwolf Collective, NOUNOU is a play object designed for both your Haiwan and you. To make it fun, the object invites you to be creative too, in making various shapes. NOUNOU can be a pretzel, a boating knot, a tossing ball or a tug of war rope. It also works like an enrichment toy - treats can be hidden in the knots, and rewarded when your Haiwan successfully unknots them. If one NOUNOU is too easy for your Haiwan, you can always level up, and make more complicated shapes with two or three NOUNOU!


Available in 3 options, and 3 colours:

  • Squeaky Knit NOUNOU (Dogwood): 2 squeakers are placed respectively at the ends, instead of hidden in the middle, so that they can be easily found by puppies and reduce possible frustration.
  • Bell Balls Knit NOUNOU (Grey): To raise interest for cats and kitties, bell balls are hidden instead.
  • Crinkle Knit NOUNOU (Tan): Multiple clusters of crinkle paper that make noise when crunched are placed along the NOUNOU for those water bottle lovers!


Key Points:

  • The soft nylon infused knit fabric is gentle on your Haiwan's mouth, and ideal for active chewers
  • The delicate texture not only protects your Haiwan's mouth, but also avoids damage to the teeth and gum
  • All seams are double stitched, and reinforced for rough play
  • The double layer structure of the non-rip composite mesh backing below the soft corduroy fabric makes the toy extremely durable


Size up with NOU & O NOU. Size down with NOUNOUNOU.

bottom of page